Small Things Often

BRAND VOICE + CREATIVE DIRECTION + COPYWRITING

“Give your relationships a boost in 5 minutes or less with Small Things Often from The Gottman Institute. We provide simple, proven, quick tips to help you deepen and enhance your relationships!”
— Small Things Often

BRIEF

Refresh and modernize the voice of the Marriage Minute newsletter and bring it to life in a podcast that applies to all relationships.

 
 

Execution

I developed, wrote, produced, and created marketing assets for Small Things Often. A podcast that inspired and equipped listeners with easy actions to improve their relationships today.

Tone, Style, and Structure

 

The tone of the show is conversational and trustworthy, like a friend who knows just what to say and has the research to back it up.

The seasons were designed, episode by episode, to have a cohesive and engaging throughline for listeners.

Each episode had a set structure to give listeners a sense of familiarity and routine: an Introduction followed by the episode's theme, a research-backed tip with detailed examples, and "Today's small thing"—an actionable way to use what you learned."

 

RESULTS

700+ 5 Star reviews on Apple Podcasts.

Listeners loved:

  • Short format and cadence

  • How it inspires in minutes

  • Research-backed tips

  • Action item at the end of every episode